At DRM our Search Engine Optimization services involve evaluating your current website to see how well it will perform. We then evaluate your goals, fine tune your websites code, your content and yourlinks. And we relaunch. By doing this we create a better chance that it will perform better on the serach engines. Our SEO practices focus on improving a websites ranking for specific keywords in the non-sponsored or organic areas of the search engine results. This process does not inolve paid advertising at all. The challenge is creating fresh content to feed the SE's as well as soliciting back links from reputable sites. The key is generating quality content and devleopiing a solid linking strategy. Done effectively, our clients can expect more clicks from organic results than from paid results. Though this process can take a considerable amount of time and energy, it can reap many rewards.

Our Pay Per Click Solutions involve extensive research of your business as it pertains to the key words and phrases that define your business. Essentially, PPC advertising involves small text ads that are linked to your web pages and are only displayed when search engine users search for a specific keyword or phrase. PPC is a highly targeted form of advertising and is highly popiular because you the advertiser doesnt pay unless someone clicks on your add. Depending on the search engine, i.e. Google or Yahoo or MSN, the cost per click may be based on real-time auction bidding of the specific key word or phrase where the advertiser bids on how much they want to pay for the top spot in the search results. Because ppc is so targeted, conversion rates are generally good.

Our SEM solutions can include any and all of the following:

• Search Engine Submission
• Website Content
• Article Marketing
• Content Optimization
• Link Building
• Article Submission
• Keyword Analysis
• Press Release Submission
• Site Optimization
• Traffic Generation
• Website Analysis

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Our Web 2.0 solutions refer to a perceived and very real aspect of emerging technologies at this point. That is the growth of next or second generation web-based communities and hosted services — such as social-networking sites and wikis— which aim to facilitate creativity, collaboration, and sharing between users. Our Web 2.0 solutions involve using the latest and newest generation of self publishing online networking and bookmarking tools to improve your search engine results and promote your products and services through trusted channels such as popular blogs and online social networkss. This form of marketing can have an instant and immediate effect on any online marketing intiaitve, if done right.

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Because Web use has intensified exponentially since the advent of the Internet. Search engines are busily indexing the most obscure corners of the Web and e commerce is bigger than ever before. Whether you want your websites to drive leads to a physical store or you want the conversion to happen right on your website itself, consumers have come to expect that anything they could want or need can be found online. So your site better deliver that. Based on consumer expectations, then how do you go about establishing a internet marketing presence and getting yourself highly ranked in the search engines? The very best way is to build a website that includes search engine optimization best practice principles as well as keeping in mind usability, audience and niche.

It used to be that companies didn't have to worry too much about site design. Just throwing the information on the page was 'good enough'. That's not the case today. In today's world, the search engines and a few million Internet users scour the Web daily looking for fresh and interesting content. The design of your site will influence how crawl-able it is for the search engines and how easy it is for users to navigate through. If the engines get bogged down on your homepage or if users can't find what they want and get turned off, your site will lose its chance at being competitive.

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Mobile advertising and marketing involves displaying text, banners and video on data enabled devices. Currently most ads are delivered to phones via SMS, Short Message Service, eventually though, rich content will spark explosive growth in this sector. According to a survey conducted by a mobile marketing provider, approximately 89% of major brands are planning to market their products through text and multimedia mobile messaging by 2008. One-third are planning to spend about 10% of marketing budgets through mobile marketing. Also, in about 5 years over half of brands are expected to spend between 5% and 25% of their total marketing budget on their mobile marketing. Already, 40% of the firms that responded have implemented this feature for their audiences.

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