What
does Digital Response Marketing Group do?
DRMG, or Digital Response Marketing
Group,based in Naples, FL, has been providing marketing assistance
for many industry-leading consumer products companies
in America.
Some of the most successful brands include; Smoke Away, George
Foreman’s LifeShake, Signature Beauty, Psoriaway, Amidren,
30Plus, Gemini Technologies, Class Action Watchdog, Synchronicity,
The Parenting Solution, Alberts
Gifts, Emerson
Direct and many
more.
DRMG designs, builds, and deploys web sites, digital response marketing
programs, interactive digital media, and social media programs
that increases awareness, exposure, traffic and sales.
DRMG combines High tech interactive, rich-media technology development
with High touch marketing consulting, content production, and customer
service. We help you create digital
marketing campaigns that produce.
Capabilities for producing rich media, new media
and digital response solutions
DRMG is uniquely positioned to create, build and deliver integrated
rich-media solutions for whatever your media plans might be. Unlike
traditional agencies that can only claim creative talent or “old
school” solutions, or web development houses that can claim “just” technology
talent, DRMG has both the means and experience to produce industrial
strength, interactive marketing solutions. In addition to being
a full interactive media group, DRMG has the ability to work with
and has relationships with some of the largest production, marketing
and advertising agencies east of the Mississippi.
DRMG helps clients develop custom integrated multi-media communications
solutions that utilize the most effective and appropriate rich
digital messaging to best get the digital response that customers
are looking for and expect!
Examples of Integrated Media Solutions. Gemini
Technologies: Print, Radio, Email and Internet Campaign
Some of the most talked about terms today are LBS and
GPS technologies. DRMG was contracted by Gemini
to develop a comprehensive integrated
marketing campaign that was designed to focus on building up
an army of resellers as well as a sustainable customer base.
DRMG was able to achieve this by focusing its initial efforts
on an attractive radio offer supported by a rather large print
campaign supported by a “quick and clean” micro-site
designed to grab names and user data. In the span of 3 months,
the Gemini website attracted over 15,000 inquiries. This exceeded
initial estimates and expectations by 300% and allowed Gemini
to “hit the ground running”, thanks to the efforts
of DRMG.
Smoke
Away: Print, Radio, Television and Internet Campaign
The smoking cessation industry is competitive, and dominated
by corporate America. It also can be very expensive. By combining
the branding elements of radio, the strength of powerful
copy for direct mail, and the stickiness of television,
DRMG was
able to build “spot on” multiple website and microsite
product offerings. DRMG was able to take Smoke Away from the
living rooms of America and the shelves of WalMart, Wallgreens,
and most major drugstore chains across the country to the top
of search engines in a matter of months. With it’s
ability to integrate multiple media offerings quickly, DRMG
took advantage
of critical mass word of mouth marketing to drive online
traffic and sales for the Smoke Away brand.
Amidren: Print, Radio, Television and Internet
Campaign
Amidren contacted DRMG based on the success of Smoke Away. Amidren
wanted to create a multi-varied digital response program that leveraged
the importance of it product as it related to middle aged men.
With that being said, DRMG was able to leverage the use of a very
well known HBO personality in a series of television and radio
spots in building a micro site containing those spots to drive
traffic and sales to a checkout page. With the support of a national
newspaper campaign as well, DRMG was able to increase product awareness,
sales and repeat business through its comprehensive digital response
media campaign.
Alberts
Gifts: Internet SEO, PPC and SEM Campaign
Alberts Gifts contacted DRMG because though they were the world’s
largest manufacturer of music gifts, they were not ranking at all
in all of the major search engines. Through a comprehensive reengineering
of the website content, coupled with a complete and thorough SEO
and PPC campaign, DRMG was able to propel Alberts Gifts into the
top 3 organic or natural search results for all its major key words.
Thus, increasing online sales by almost 70% from the previous year.
The Alberts Gifts site also became “the” site for
music gifts amongst its competitors. Its internet traffic and
sales have
grown every year and Alberts Gifts continues today to enjoy a
fruitful relationship with DRMG. Emuprofen: Logo, Branding, Content, Web,
DRMG was contacted by the makers of an emu oil based product with
10% ibuprofen to turn their idea into reality. DRMG was tasked
with creating a product name, a brand, a logo, a tag line and
content for an associated website that conveyed the message of
stopping pain fast through this revolutionary product. Through
the efforts of DRMG, Emuprofen is poised to take advantage of
the billion dollar skin care and pain remedy markets with a clean
product name, clear message, dynamic logo and smartly written
content. Rich Media Solutions
Rich Media may be applied to overall identity and branding programs,
product programs, internal communications projects, and other
applications. The special circumstances and requirements of any
project or program become part of the objectives and requirements
to be met by DRMG and we work effectively delivering those messages
in many other communications solutions.
• Blogger Relations (self-propelled or facilitated)
• BBS and Forum Creation for customer service or community development
• Print, brochure, newspaper content copywriting and development
•
Ongoing—customer retention programs
• Email development and fulfillment campaigns
• Social Media Optimization for search engines
• Reputation Management programs
DRMG counts numerous national and global companies in its client/partner
list.
Legal
Class Action America
Class Action Watchdog
National Mortgage Help
Korda-Zitt Associates
Technology
Accenture
Computer Enterprises
Nola3
IDR
Apple Box Studios
Synchronicity LLC
Emerson Direct
Neighborhood America
Healthcare
Smoke Away
30 plus
Amidren
Psoriaway
Emuprofen
Lifeshake
Signature Beauty
Hydromaius skin care
Consumer
Alberts Gifts
Conagra Foods
Kernan Insurance
Freshwater Construction
Hancock Plumbing
Howzitsound Music
Big Cypress Marketplace
Financial
Thompson Financial
BPU Investment Inc
Conclusion
DRMG is committed to producing the highest quality internet marketing/
communication solution possible. From traditional branding and
consulting, to enhancing your online presence, nothing happens
until there is a sale. Selling your brand is our #1 priority!
We would like to invite you to take a few more minutes to explore
more in depth what DRMG solutions consist of on our Web site
or at our award winning blog at www.directmarketingobservations.com To
contact DRMG directly, feel free to call us at 239-963-4649 or
email us at DRMG
Listens We check it daily!
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